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Cloud & Automation: Changing CSPs’ OpEx outlook
As enterprises expand their API-driven digital initiatives, a customer-centric mind-set with a focus on the “experience” element helps to attract and sustain traffic to developer portals, which are the face of an organization’s API offerings. A shift from just building a developer portal to building an end-to-end Developer Experience becomes important.
There are many factors that shape the overall developer experience. Some key factors are highlighted in this blog post.
As an API Program leader, you need to ask yourself some fundamental questions :
A well-planned API strategy will provide answers to these questions and steer your organization towards providing a smoother, enriched developer experience. Modern API Management products, such as Digit Market API Manager, are designed to address aspects of such developer experience.
From our experience of running successful API programs for large enterprises, we recommend the following best practices across the top three developer portal experience influencers :
The term Sandbox emerged from sand pit, where kids freely play around, build castles and have fun. You should be able to offer the same ability to “play around” with your APIs, generate tokens, refer to API sample data, etc.
Providing a good Sandbox experience through self-service, goes a long way in ensuring a smooth developer experience. Lack of self-service capabilities in Sandbox will lead to lengthy email exchanges, handholding, telephone calls, or even worse, personal trips to partner/developer organizations to ease the on-boarding process. Some of the capabilities of an API Sandbox are :
DigitMarketTM API Manager’s features fulfil these needs by offering a highly configurable and extensible Developer Portal.
API Publishers often overlook the sheer planning and discipline required to maintain a functional sandbox. For example, a developer consuming a Telco’s messaging API, expects the SMS to arrive on his phone during testing. It requires provisioning of a separate SMS Infrastructure in production environment or allocate a “Sandbox space” on the existing system. For data-centric APIs, it is important to provide intelligent stubs that have the capability to setup and tear-down data across multiple test runs that map to multiple API use cases. Tools such as AutoStub® exactly offer these capabilities that simplify the job of the API publisher team.
API Documentation is the first touchpoint in the API consumption experience and is a primary decision influencer in signing up for commercial subscription. A developer survey conducted by ProgrammableWeb, a popular API marketplace, has rated ‘complete and accurate documentation’ as the highest factor, only next to service availability, responsiveness, performance, etc.
One of the common mistakes made by API publishers is to confuse API Interface reference documentation with a more holistic concept-oriented documentation. Reference documentation is usually automatically generated by combining annotations within API specs and tabulating the structural elements of the spec such as list of URI resources, methods, schema attributes, etc: Most popular API spec standards are Swagger (Open API Specification), API Blueprint and IO-Docs. On the other hand, holistic documentation includes carefully authored Tutorials, Developer Guides, On-boarding Videos, Example code, FAQs, etc.
Common problems with a spec-based reference documentation are :
While the importance of Reference documentation cannot be overlooked, the recommended best practice is to complement it with how-to guides, videos, tutorials, concept model, etc. A good example of holistic documentation is Twilio. Investing in skilled Technical Writers is key towards delivering professional documentation. A highly recommended external blog on Technical Writing in general and API Technical writing in particular is I’d Rather Be Writing.
The first two points focused on the journey and therefore, experience of the developer when he/she is exploring API s when building an App or Website. This point focuses on the post-launch experience, where a lot of factors and activities are involved in shaping the overall “operational” experience.
The most common operational elements are:
While all three influencers detailed in this post are common in the API lifecycle, an important factor is to look at everything through a “customer experience” lens, to see how easy it is for the developer to engage with your API portal during their development journey. Our recommendation is to enrich self-service and align your internal IT Governance policies and practices to support the new model. The API Management product is secondary to investing your time in analyzing, optimizing and tailoring the end to end developer experience.
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