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Cloud & Automation: Changing CSPs’ OpEx outlook
In a market characterized by increased commoditization, providers are proactively exploring new opportunities for revenue generation by offering unique services aimed at enhancing the customer experience. With the implementation of GenAI, telcos can confidently leverage greater flexibility to move beyond conventional offerings and drive innovation and excellence through highly personalized services.
Currently, the most prevalent use cases for GenAI in telcos revolve around chatbot enhancements. Moreover, there is a growing emphasis on applications that deliver tangible business value, such as enhancing sales, churn modeling, and optimizing marketing effectiveness. According to a report by Altman Solon, sponsored by AWS, Communication Service Providers (CSPs) equipped with advanced data capabilities are actively pursuing revenue-generating use cases, including personalization and the development of new product features. Notably, 64% of CSPs surveyed, concurred that many of the GenAI use cases under consideration represent pioneering applications.
Explore the immense potential of GenAI for enriching customer engagement within the telecom industry, as well as its considerable impact on bolstering revenue streams and customer loyalty, while also delving into pertinent considerations for its deployment.
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